Estrategia en comunicación organizacional externa a través del desarrollo multimediático en Soldtormec s.a.s

Abstract

This internship project at the District University, within the Social Communication and Journalism program, aims to design and implement an external organizational communication strategy for SOLDTORMEC S.A.S. This strategy focuses on developing multimedia tools such as a website, generating professional audiovisual content, and implementing social media strategies. An initial assessment identified the absence of a digital communication system to strengthen the company's positioning and visibility within the metalworking sector. This work includes the design of the corporate website, the production of digital materials, and the establishment of a coherent and functional communication strategy. The project seeks to improve the company's digital image, consolidate its market presence, and foster effective relationships with its external stakeholders.