Análisis de las representaciones sociales de ambiente (RSA) en el estándar “norma rainforest alliance para agricultura sostenible y sus documentos de apoyo (2017-2019)”

Abstract

The analysis of SR according to Abric, shows that they are indispensable in understanding social dynamics and become an essential element in understanding social behaviors and practices. This work sought to identify and analyze the Social Representations of the Environment from now on (RSA), contained in the socio-environmental certification standard for the agricultural sector, Rainforest Alliance Standard for Sustainable Agriculture and its supporting documents (2017-2019), under a focus of qualitative research, framed in the structuralist current of the RS and in accordance with the theory of the central nucleus of Abric. Through the author's documentary review, the research of: Calixto 2008-2013, González Gaudiano 2008-2012, Andrade, Sousa and Brochier 2004 and Pineda 2015 was defined as the theoretical reference base. In accordance with the RSA defined as categories of analysis within The documents studied showed critical anthropocentric, naturalistic, anthropocentric utilitarian, anthropocentric cultural, anthropocentric agreed and globalizing RSAs, it is worth highlighting a strong presence of anthropocentric type RSAs, which is explained by the scope of the certification program that is directed to productive agroecosystems in which there is necessarily a constant interaction with the human being. A strong content of a legal nature was also evidenced, associated with critical anthropocentric RSA.