Propuesta de una nueva línea de producción de mono trajes para la empresa Eagle Procter Motos

Abstract

EAGLE PROCTER MOTOS, with more than ten years of experience, has established itself as a leading player in the sale of accessories and items for motorcyclists, both at wholesale and retail levels. Its motto, "Eagle Procter Motos, a store of items designed for your protection and comfort", reflects its focus on providing products that combine safety and comfort. Its catalogue includes a wide range of items, such as jackets, raincoats, helmets, gloves and body protection elements (knee pads, elbow pads, chest pads), designed specifically for the needs. The company's production model is based on the use of high-quality materials that guarantee resistant, durable and safe products. This approach, accompanied by a commitment to excellence and innovation, has positioned Eagle Procter Motos as a benchmark in its sector. In addition, the combination of strategically located physical points of sale and the presence on digital platforms has allowed it to expand its reach and consolidate its reputation among consumers. Faced with the increasing demand for specialized protection, such as anti-abrasion suits, the company has decided to launch a new line, and a financial proposal will be made for a new production line of products aimed at meeting this need. This initiative not only seeks to meet the expectations of motorcyclists who prioritize their safety, but also to strengthen the brand's position in the market. The new line aims to diversify the company's offering and reaffirm its commitment to the safety and comfort of its customers, consolidating itself as a reliable and competitive option in the sector.