Manual de Identidad Corporativa de los CADEP

Abstract

The objective of this redesign of the CADEP Acacia Network brand consists of an improvement of the current graphic adjustment and a new typological structuring of the elements that accompany it. The graphic adjustment is proposed after the need for change in its construction, these needs and improvements will be reflected throughout this manual. On the other hand, it has also been required the design of 3 logos that are a derivation of the brand and that keep the same structure, since at present there is no image that corresponds to each CADEP Acacia. The correct application of the rules contained in this corporate identity manual will be the exclusive responsibility of those persons and services that are responsible, to a greater or lesser extent, for the institutional communication of the CADEP Acacia Network at all levels, both internally and externally. In order to facilitate this task and to guarantee the correct use of any element described in the manual, this document will remain at the permanent disposal of the user responsible for institutional communication. Likewise, it is strictly forbidden to modify the design standards established in this document, which may only be reconsidered or expanded with new applications by the work team assigned to do so by the CADEP Acacia Network.