Diagnóstico de posicionamiento empresarial para los salones participantes en la ciudad de Bogotá Caso celebraciones de 15 años

Abstract

Knowing the image that occupies a product, service or company in the mind of the consumer is essential to be able to make a correct diagnosis, which is built on the perception that the consumer has with regard to the competition, which represents the first step to have a correct commercial planning. This paper analyzes the positioning of three businesses that are dedicated to the organization of events of 15 years, located in the city of Bogotá. To do this, interviews were conducted with the representatives of each company and their clients were conducted a survey based on the Servperf model during the time space of one month this year, From the data obtained a positioning map will be developed in which the quality factors are located according to their importance and degree of satisfaction in order to develop a proposal for improvement in the provision of the service.