Implementación de un plan estratégico de reactivación y consolidación empresarial de la cigarrería de la 83 N.G

Abstract

The 83 N.G. cigar store, was established in January 2003, has been in the market for more than 17 years dedicated to the commercialization of an assortment composed mainly of food, beverages and tobacco. However, in the last 4 years, there has been a decrease in sales and preference on the part of consumers and / or potential clients. Therefore, it is necessary to implement one or more defined, real and executable strategies that allow their permanence and adaptation in the market. This proposal establishes the real recognition of the problems and effects of the microenterprise according to internal and external factors and the sector and subsector to which it belongs. All this with the aim of evaluating the impact of the damages and thus, achieve competitive advantages, reduce threats with a high probability of occurrence and the development and consolidation of the most suitable strategies in such a way that optimal results are generated in the organization. and the commitment and corporate responsibility to the industry, its market and the objectives to be achieved is demonstrated.