Informe De pasantías en una empresa cooperativa colombiana: gestión y estudios ambientales (Gea)

Abstract

This work aims to structure and enhance the scope of the cooperative company Gea, in order to achieve greater recognition in the market. This will be achieved not only through digital tools such as social media but also through traditional communication channels such as radio spots or television advertising. Since the company has not yet reached the desired recognition, the intention is not only to increase its visibility but also to establish it as a benchmark for its target audience, standing out from its competitors and thus improving its position in the market