Influencia de los procesos comunicativos en la calidad de vida de los adultos mayores, mediante el aprovechamiento de actividades recreativas (2024-2025)

Abstract

This investigation was developed under the audiovisual creation modality, analyzes the influence of communication processes on the participation and quality of life of older adults involved in institutional programs in the locality of Engativá (Bogotá) during the 2024–2025 period. The study identifies a gap between the existence of public policies aimed at promoting active aging and the limited participation of some older adults in the recreational activities offered. From the perspective of Social Communication and Journalism, this issue is addressed as a communicative phenomenon, focusing on the dissemination strategies implemented by the Local Government and their impact on access to information. The research follows a qualitative approach, including semi-structured interviews with older adults and professionals, characterization surveys, and content analysis of institutional communication materials. Findings reveal the presence of communicative barriers such as digital divides, limitations in distribution channels, and the predominance of word-of-mouth communication. As a research outcome, the documentary “Voces en movimiento” was produced under the participatory mode, highlighting the experiences of older adults and critically examining the role of public communication in the effective implementation of social policies. The project contributes to the understanding of institutional communication and its influence on inclusion and participation processes in later life.