Elaboración de un plan de negocio para la creación de una papelería y centro de copiado en una zona universitaria ubicada en la ciudad de Bogotá

Abstract

The business plan for the creation of a stationery and copy center located in a university area Bogotá city began with a thorough study, which analyzed the feasibility of four parts in the city. The analysis was developed in the most prestigious university areas of Bogota, since they represent an important potential market. After the analysis of the environment and the market research study was conducted and behavior observed data collected, the results showed the most feasible area compared to the others, this is the area that represents Chapinero highest average amount customer visits to an establishment stationery and copy center a year, the other points where the study was conducted. Knowing the feasibility of the university area, the size of sales establishment was determined, the services to be provided also established the necessary staff and times when the service is provided; plus other administrative elements to have a closer idea of the costs of business and the amount of investment required for its implementation were established.