Informe de pasantía institucional en la Organización de los Estados Americanos (OEA) dentro del contexto de la Misión de Apoyo del Proceso de Paz en Colombia (Mapp): estrategias de comunicación para el proceso de paz

Abstract

This report documents the experience gained during internships at the Mission to Support the Peace Process in Colombia (MAPP/OAS), focused on the diagnosis and development of a communication strategy to contribute to the advancement of the peace process in the country. The work was carried out with the MAPP/OAS communications team, analyzing the communication landscape, identifying strengths and weaknesses, and developing a diagnosis aligned with the organization's objectives. Activities included news gathering and analysis, the production of audiovisual content for the website, social media management, coverage of institutional activities, and the creation of informational materials that strengthened both internal and external communication. This work is framed within the understanding of organizational communication as a fundamental pillar for the success of entities operating in complex contexts, highlighting the role of the social communicator in peacebuilding. Furthermore, the evaluation proposes concrete actions based on principles of human rights, sustainability, and democracy, with the collaboration of communication theory experts to ensure effectiveness. In summary, this internship sought to strengthen my skills as a professional, as well as the communication capabilities of the MAPP/OEA, and allowed me to learn firsthand about the impact of the institution within the territories, actively supporting the implementation of the Total Peace policy in Colombia.