Colombia condensada

Abstract

The creative process generated in this project unfolds from the obsession of the legendary creator of Pop art, Andy Warhol, who with his 32 cans of Campbell’s soup gave rise to a new meaning in art that was driven by mass consumption systems, conceived as the result of a lifestyle; the plastic manifestation of a culture (pop), characterized by fashion and consumption, where objects cease to be unique and are produced en masse.The Campbell’s soup cans that resulted from an anecdote, according to Ted Carey: <one of Warhol's art commercial assistants in the late 1950s was Muriel Latow (at the time she was an ambitious interior decorator and owner of the Latow Art Gallery in the Upper East Side neighborhood of Manhattan), who suggested that he paint the soup cans and dollar bills. She told Warhol he should paint something he saw every day and that everyone recognized. Something like a can of Campbell's soup. Ted Carey, who was there at that moment, said that Warhol replied: 'Oh, that sounds fabulous.' According to Carey, Warhol went to a supermarket the next day and bought a case of 'all the soups.' When art critic G.R. Swenson asked Warhol in 1963 why he painted soup cans, the artist replied: 'I used to drink them, I used to have the same lunch every day for twenty years.'