Estrategias para la integración de kioscos transaccionales en canales de venta en la Zona T Bogotá

Abstract

As a result of the project development, the main lessons learned, success factors, and limitations associated with the implementation of transactional kiosks were documented based on the observation and analysis of establishments in Zona T and the comparison with other implementations. Based on these findings, an integral proposal for the incorporation of this technology was developed, considering criteria for the optimal location of the kiosks, infrastructure, space and ergonomic conditions, the design of an intuitive user interface (UX/UI), as well as communication, training, and change management strategies aimed at facilitating their adoption. Finally, key performance indicators (KPIs) were defined, including the number of transactions, average usage time, service time, waiting time, kiosk utilization rate, and average ticket value, which allow the evaluation of productivity, operational efficiency, and performance, while facilitating the monitoring of results to support the continuous improvement of the solution.