Construcción de una propuesta de implementación comercial de celulares ruggerizados (reforzados para resistir golpes) y su implementación en el mercado colombiano mediante el aprovechamiento de herramientas gubernamentales

Abstract

The process to implement a new market product required some phases, in that order, we first did a Management Analysis using Michael Porter's five forces, with which we identified a potential market for the insertion of the product using the SECOP public procurement platform, here we found that telecommunications companies make massive requests for this type of cell phone. We also identify the main competitors (through benchmarking) and establish the differential factor within that competitive market.

By finding this differential factor, which we define as quality of service and speed of delivery of the product, we start to work on the methodology of the cellphone importing from the origin until the point of delivery defined by the customer who makes the purchase. in that way, we calculated the cost of the entire CIF type import process, comparing different companies that provide the importing service, and selecting through an Analytical Hierarchy Process the most convenient having a balance between terms of quality service, control of the goods, prices and guarantees they offer in case of a claim with the goods. Therefore, we developed a complete cost system, considering all costs at each stage: Import rate, Variation and Dynamic prices according to the exchange rate of the currencies. We also defined the rates of the different means of payment (cash, electronic transfers or deferred payments), the gross price of the devices and everything that is inflated at the time they are nationalized. Finally, we define a pricing plan that is adjusted monthly according to dollar variations, define a standard price list for dollars, and finally establish discounts that can be generated for wholesale purchases.