"Amanecer". Estrategia de promoción, difusión y venta sobre diferentes plataformas digitales de un sencillo de Osvaldo Conde

Abstract

This project has been made to spread and promote the single “Amanecer” by singer Osvaldo Conde, based on new digital communication media, to be able to get resources that shall be used for artistic and executive growth of the project. To develop of this work a digital strategy based on appreciation of musical industry on the XXI century and the new mechanisms of spreading and distribution utilized through different digital communication media offered by today's technologies. A musical and visual concept is proposed in order to project an artistic identity of the singer Osvaldo Conde and finally we define the legal aspects of the project and expose the financing sources and administrative expenses.