La alfabetización mediática informacional como herramienta para la construcción de conciencia política: un estudio de caso con jóvenes del grado 904 del colegio el Porvenir IED

Abstract

This research systematizes the experiences of 9th-grade students (group 9-04) at Colegio El Porvenir IED, located in the Bosa district of Bogotá, Colombia, regarding the construction of political consciousness through the implementation of a Media and Information Literacy (MIL) strategy. The study begins by acknowledging a deep crisis in youth democratic participation—evidenced by an abstention rate of 93.86% in Bosa's Youth Councils—and a Colombian media ecosystem characterized by ownership concentration and disinformation. Using a qualitative methodology grounded in Action Research, a cycle of four pedagogical workshops was designed and implemented. These workshops addressed the diagnosis of media consumption habits, the deconstruction of the economic power structures behind mass media, the development of fact-checking tools through lateral reading, and the collective creation of an audiovisual piece in making-of format. The findings demonstrate that MIL, beyond being a fact-checking technique, functions as a mechanism for cognitive and civic empowerment, enabling young people to shift from passive digital consumption to a critical and analytical stance toward media discourses. The research concludes that so-called "youth apathy" is, in fact, an active disaffection toward dominant narratives that fail to represent their territorial realities, and that communicative interventions using MIL tools can activate a latent political consciousness capable of transforming young people into political subjects with their own voice.