Estrategias y prácticas comunicativas de la gestión política del Alcalde Peñalosa : papel de tres redes sociales

Abstract

The construction of public opinion in social networks (in three Facebook pages: official page of the Mayor's Office, page of El Tiempo and page of opposition to Mayor Peñalosa) is analyzed around the decisions made by the former Mayor of Bogotá, Enrique Peñalosa. Londoño, in 2017, when the revocation process of his mandate was carried out. The type of research used is descriptive, with a mixed approach that implies the integration of quantitative and qualitative analytical elements. In this way, the research focuses on defining how the interaction between publications and responses occurs, as well as on the analysis of such responses as a reference to the behavior of the public, which is making a decision based on observation and personal position from the received content.