Alternativas para mejorar el cubrimiento mediático en el fútbol colombiano

Abstract

This research focuses on proposing alternatives to improve media coverage of Colombian football, with an emphasis on promoting a more diverse, inclusive and equitable representation of all the actors involved. The study analyzes the perception of fans and sports journalists about the strengths and weaknesses of current coverage, as well as its impact on the visibility of categories such as women's and youth football. The main areas for improvement are identified and, in the end, specific recommendations are presented to diversify the media approach, increase its representativeness and meet the expectations of fans and key actors in Colombian football.