El arte nuevo de hacer comedias en tiempos del meme (una aproximación al espectador contemporáneo para lograr mayor captación de su atención)

Abstract

This work carries out a study of the viewer from reflections on various aspects: socio-cultural, reception of information and the analysis of online shows; looking for a solution to the problem of not knowing how to capture the attention of the contemporary viewer from the dramaturgy. These reflections show us how memes and other phenomena of social media stand for a political discourse typical of the viewer from nowadays (o contemporary viewer), which leads them to modify their expectations about the show and thus his level of attention in the development of the show To demonstrate said analysis, the “Free churro chapter” of the television series BoJack Horseman, written by Rafael Bob-Waksberg, is taken. Evidencing the elements that within the dramaturgy manage to keep the viewer active.