Plan de negocios LRCK

Abstract

This undergraduate thesis develops the business plan for LRCK, a Colombian urban fashion brand focused on the production and commercialization of baggy-style pants under an independent and scalable entrepreneurial model. Through market, technical, organizational, and financial studies, the project’s overall feasibility is evaluated based on real operational information obtained during the empirical development of the brand. The analysis identifies a young urban target market with affinity for streetwear fashion, as well as a value proposition centered on design, product quality, affordability, and brand identity. The financial component demonstrates that the project is profitable and sustainable, showing a positive cash flow, an achievable break-even point, and favorable five-year growth projections, in addition to a positive Net Present Value (NPV) that supports its economic viability. Likewise, the study highlights the project’s social and productive impact through income generation for local garment workshops and the gradual implementation of practices related to sustainability and circular economy principles. Finally, the thesis concludes that LRCK has strong potential for consolidation within the national urban fashion market, establishing itself as a viable proposal from technical, strategic, and financial perspectives.