Pasantía en la facultad de ciencias y educación de la Universidad Distrital Francisco José de Caldas

Abstract

This project arose from the need to expand the faculty's academic, research, and administrative procedures with the purpose of reinforcing a sense of belonging among students and stimulating curiosity among prospective applicants. The methodology was approached from a mixed perspective, with a predominant qualitative focus. It included communication diagnostics, interviews, and digital content analysis, and was complemented by the evaluation of social media metrics. As an intern at the Faculty of Sciences and Education of UDFJC, I successfully developed graphic design pieces that showcased academic events, workshops, and gatherings, created characterization maps for interns and trainees, and finally, produced an audiovisual piece aimed at presenting the management report of the Faculty's Dean's Office. This strategy aims to consolidate the faculty as an academic benchmark, increase interaction with students, and promote its identity in the social and educational environment.