Periodismo con perspectiva de género en contextos rurales colombianos, un recorrido por Fresno Tolima

Abstract

The differences constructed around gender roles have generated relations of subordination in which masculinity has historically occupied a prominent position in society. The media are not isolated agents in these constructions; rather, they are actors involved in the production and reproduction of realities shaped by the contexts in which they operate and by the characteristics of the communities they serve. In this regard, territory, rather than merely constituting a setting, is an element that shapes the social, economic, and cultural dynamics of those who inhabit it. This qualitative and descriptive study aimed to identify the ways in which community media outlets in Fresno, Tolima, develop their journalistic narratives in relation to the principles of gender-sensitive journalism, as well as to explore the relationship between these narratives and the perceptions and discourses present within a rural community in the municipality. To this end, a content analysis was conducted on 87 broadcasts and publications from three community media outlets in Fresno, based on categories derived from the principles of gender-sensitive journalism. Subsequently, semi-structured interviews were conducted with three women from the rural settlement of El Remolino, with the purpose of examining how the narratives produced by these media outlets are perceived and reproduced in their discourses. The findings revealed communicative practices that privilege masculinity over femininity and employ the generic masculine in an exclusionary manner. Likewise, similarities were identified between the discourses of the media outlets analyzed and the accounts of the women interviewed, who recognized the media and their participants as authoritative voices within the community. These findings suggest that community media participate in the circulation and legitimization of certain gender representations and discourses within the rural context studied.