Estrategias de producción y recepción transmedia en televisión en Colombia 2014-2015

Abstract

The analysis of television fiction, production and transmedia reception is a subject of great relevance in cultural and social studies of the present, that is why it is necessary from the academy to carry out analyzes that allow us to understand these new dynamics that the field of media ecosystems, which allow to establish the characteristics and constitutive elements of these processes that are gestated from television fiction. Therefore, this research report is developed from identifying, describing and explain the origin of the processes from fields such as technology, social, educational and culture, which brings the development of television transmediation and from there the creation of fictional contents, metamorphosis of the television medium in a converging panorama in technological environments and social platforms. Which are generated today in young people schooled. In this sense, the conceptual axes are structured from seven topics that are Fiction television, technological convergence, active reception, interactive reception, television, television transmedia and transmedia. From there a theoretical-practical corpus is generated that allows the design methodological, analysis and conclusions. Of the pedagogical commitment of the study and understanding of processes of reception and transmedia production of television fiction in Colombia.