Plan de negocios para la creación de la finca agroecológica “La granja de Alicia” en el municipio de Soacha, Cundinamarca

Abstract

This project develops a business plan for the creation of the agroecological farm “La Granja de Alicia”, located in the Villa Nueva district of Soacha, Cundinamarca. The proposal seeks to integrate agroecology, environmental education, and rural tourism through a sustainable entrepreneurship model that contributes to the economic, social, and environmental development of the territory. To determine the feasibility of the project, a market study and an analysis of the technical, environmental, organizational, legal, and financial components were conducted. The market study identified an opportunity within the educational sector, evidenced by the interest of educational institutions in Soacha in participating in environmental education experiences and activities involving contact with nature. The proposal includes guided tours, agroecological workshops, rural tourism activities, educational experiences, and the production and marketing of agroecological products, supported by the implementation of sustainable technologies. The results indicate that the project presents favorable conditions for implementation and represents a rural entrepreneurship alternative with the potential to promote sustainable practices, strengthen environmental education, and contribute to the sustainable development of Soacha.