Plan de negocios para la creación de una empresa de servicios de obras civiles en Bogotá Región

Abstract

The following work supports the business plan to carry out a civil works undertaking (Kallpa SAS), based on a proposal made up of 3 studies: Initially, there is the market study, where relevant points were analyzed to meet the demand, understanding the offer in the sector, capturing the services offered by possible competitors, within this study the market strategies are also made visible, the prices determined for the services to be provided, the analysis of the commercial strategy and the company name chosen for the company . Through the technical study the resources were analyzed; physical and infrastructure to carry out the execution of the project, the strategic analyzes for the performance of the company, contemplating external and internal factors that have an impact on the company and finally there is the financial study, where it is validated: the initial investment, all costs, expenses and income that are contemplated throughout the project, in order to evaluate and determine its feasibility, presenting a financing and feasibility proposal.