Buenas prácticas en la generación de contenido: un estudio de caso en TeveCentro

Abstract

TeveCentro Media Digital Group SAS is a media outlet based in Cota, Cundinamarca, with digital platforms, an additional communications branch called Cota TV, and a print newspaper called tvc noticias. This organization is dedicated to generating informative and cultural content, focusing on local journalism, and works to strengthen communication in both urban and rural areas. Thanks to its diverse team, it fosters the training of future professionals by integrating interns, providing them with genuine opportunities to practice, learn, and gain recognition. In the current context, media outlets in our region face several obstacles as they try to adapt to digital changes. New ways of consuming news, the speed of social media, and the need to retain audiences have demonstrated the vital importance of being creative in how journalistic content is created, shared, and financed. A report from the Center for Journalism Studies indicates that more than 60% of local media outlets in Colombia have had to rethink their digital strategies to remain relevant to the public. However, this accelerated change has highlighted a gap between the media's capacity to adapt and the available human and technical resources, especially in local media outlets with smaller structures. Given this situation, a key challenge arises: how to strengthen the digital transformation of local media without compromising their journalistic and community identity