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Resumen
I’m convinced that desire is a try to answer a metaphysic calling that we are unable to assimilate completely, However, in spite of it to have a deep spiritual origin and be essential for our life understanding, the 21st century man has been in charge of transform desire into a useful artifice for capital production who bit by bit is promoting a substantial loss of authenticity. This Project aims to inquire the role that artificial carácter of desire plays on contemporary construction of subjectivity, through an experiential dialogue between desire’s individual being and the imperial system who controls him and who, in middle of consumer society, permeate his questions about being and his perception of desire like a natural instinct that is necessary for his own development.