Consultoría integral para MIPYMES comerciales y manufactureras en la localidad de Tunjuelito

Abstract

This project proposes the creation of a business consulting firm focused on micro, small, and medium-sized enterprises (Mipymes) in Colombia, with the aim of enhancing their competitiveness and long-term sustainability in the market. The initiative arises from the need of these organizations to optimize internal processes, reduce inefficiencies, and adopt strategic tools that strengthen their management. The proposal is structured around a flexible business model that offers differentiated consulting packages (basic, intermediate, and advanced), designed to adapt to the particularities of each company. The process begins with a comprehensive diagnostic assessment through interviews and surveys, which allows for the identification of each client’s specific needs. Based on these findings, customized improvement plans are designed, accompanied by training sessions, workshops, specialized projects, and complementary resources such as ebooks. The added value of this consulting firm lies in its practical and tailored approach, which combines strategic analysis methodologies with performance indicators (KPIs) and close guidance, ensuring the effective implementation of solutions. In doing so, it seeks to boost the productivity of Mipymes, promote innovation in their processes, and contribute to business growth in key sectors such as manufacturing and commerce.