Modelo de negocio para la creación de la-ion sas, una empresa dedicada a la producción y comercialización de bóxer suelto para hombre, a partir de tela retal, en Bogotá

Abstract

The proposal includes achieving the creation of the micro-enterprise LA-ION SAS for the manufacture and marketing of loose boxer shorts for men in the city of Bogotá, innovating with avant-garde design and the use of raw material "dacron scrap", since this raw material has the characteristics suitable for the production of the product, the suppliers are located in the Policarpa neighborhood, the same place where LA-ION SAS is established, thus reducing costs and building a value proposition that is easy to access and promote. The current business plan is executed through tools: project formulation, the Emprender Fund Guide, Lienzo Canvas, engineering tools, numerical calculations, economic studies that allow reflecting the feasibility of the project that is in turn sustainable, in addition to the implementation of a market study that determines client characteristics, this series of processes that together allow the production of loose boxer shorts for men. Consequently, with this entrepreneurship we will impact the development and revitalization of the sectors. To carry out this work, it was based on information from primary sources such as; client inquest, a satellite clothing workshop, DANE, CCB, and legal references.