PorroGrafía

Abstract

This degree project shows the execution of a Ideas set guided by the instinct and taste towards pleasant substances and experiences, explicitly based on cannabis as a means of graphic humor, satire, and analysis. explicitly based on cannabis as a means of graphic humor, satire, and analysis. It's presented in the way of entrepreneurship, which has the purpose of planned establish a company or organization through the constitution of a business model or the structuring of a business plan. PorroGrafía, is a brand of graphic products, fashion and paraphernalia; the structure of this company, is based on cannabis and psychotropic as a concept, does not involve its manipulation; It appropriates distinctions of the local users among these: language, customs, traditions, actions and debates around the plant. The work team formed by Diego Torres (Corinto Pleno) and Juliana Martínez (DaniaxX); begins his career with “the Cannabis Carnival” official poster from 2016, in the wake of that design is proposed the first collection of decals about the same carnival. In 2017 it is settled as a brand in market test mode. The visual identity of the brand seeks foster a different perspective on psychotropics, strengthen user identity through diversity of serial products and mass consumption web content, allowing this project economic and cultural advance. Based on the data collected during the market test time (2016-2018) are written in this document: the business plan and feasibility study of PorroGrafía. With the only purpose of analyzing and defining the necessary means of economic sustainability, generate alternatives for production and circulation so that the brand prevails and grows as a company.