La estructura de lo superficial

Abstract

Flórez examines survival through superficiality in image, taking images from mass media and reinterpreting them to create female characters that reflect an ideal life. The influence of advertising and its role in constructing consumer identities is analyzed, showing how these images build desires and needs in everyday life. The senses and their emotional mediation in the consumer experience are investigated, highlighting how common objects are transformed into status symbols. The female figure is presented as a media object, and the manipulated images offer a critique of the construction of reality and desire in the modern world. Through narratives and drawings, the transformation of identity and residues is manifested, evidencing the relationship between the idealized and the everyday. The work explores how women use beauty as a "scalpel" to transform themselves and acquire identities, becoming objects of their own use. The illusion sold by the media is criticized, and an analytical stance is taken toward it, showing how the interaction of the advertising image and the function of objects concretizes the totality of the elements used in the author's proposal.