Tejiendo puentes digitales: el papel de las redes sociales con un enfoque intercultural en la Maestría en Educación con extensión de La Guajira de la UDFJC

Abstract

The Master's Degree in Education is a postgraduate training program of the Francisco José de Caldas District University "that contributes to the training of professionals who have opted to study education, assuming the social function of promoting quality, inclusive and competitive educational practices at the regional level, to contribute to the solution of sociocultural problems" (Master's Degree in Education, 2020) This project arises from the Social Communication and Journalism internship modality in the Master's Degree in Education with Extension in La Guajira. From a communicative perspective, we will provide the program's digital environment with tools that allow it to enhance its social networks and information media. For this reason, we investigated the various a priori research that was carried out in reference to the phenomenon of intercultural education, in this way it was possible to achieve an approach to the master's approach, to adjust the content management to the objectives, educational standards and needs of the program. To do this, we will explore how social networks intertwine and democratize the production and dissemination of information, we will examine how journalism on social networks can make visible in digital formats the work of the Master's in Education, exposing the ethno-educational environments that it promotes. To create content, an ethnographic research method based on qualitative data collection was used. Then, to evaluate the performance of content management, we used a quantitative approach that allowed us to assess the metrics and statistics of social networks.