Plan estratégico de transformación digital y prototipo para la implementación de un sistema de gestión de datos para Interseguros LP Ltda

Abstract

The organization Interseguros LP Ltda. is a small company dedicated to managing insurance sales. This project proposes optimizing the company's internal processes through a strategic plan for digital transformation, addressing current limitations such as data dispersion and manual processes that affect operational efficiency and customer experience. The solution includes progressive phases, starting with an organizational analysis to clarify its business model, followed by suggestions on how to update data management processes, improve their interaction with each area of the organization, and provide a perspective on the technological tools best suited to Interseguros LP Ltda. The project also includes staff training and the adaptation of the organizational culture to facilitate the transition to a digital environment. The expected impact includes a 40% improvement in operational efficiency and increased customer satisfaction. This initiative lays the foundation for Interseguros LP Ltda. to compete in an increasingly digitized market, ensuring sustainability and growth.