Influencia del marketing educativo en estudiantes que ingresan a los programas tecnológicos de la Universidad Distrital Francisco José de Caldas facultad tecnológica en el periodo 2019 a 2022

Abstract

This work was carried out within the framework of the project carried out by the Étymos seedbed Marketing Evolution in the universities of Bogotá; which consisted of analyzing the marketing that the Francisco José de Caldas District University itself carries out in the technological programs by propedeutic cycles of the technological headquarters; the project allowed to know strategies and the different techniques that the technological faculty uses to disseminate, spread and attract potential young university students for each of its curricular projects, in the methodological part, students from the six technological curricular projects of the aforementioned faculty were surveyed and three career coordinators were interviewed. Admissions from the period 2019 to 2022 were taken into account for the study. The analysis showed that there was little dissemination and publicity by the faculty, which causes ignorance of the offers and socioeconomic benefits of being an active student of the Francisco José de Caldas District University, benefits that help make admission to higher education more attractive. As a result of the study, a recommendation is made to open a marketing area in the technological faculty, in order to promote knowledge of the careers and the entry of young people into them.