Propuesta de fortalecimiento técnico, comercial y financiero del punto de venta de la Lechonería Donde Lucho en el sector de Prado Verde

Abstract

The traditional gastronomic sector in Colombia represents a significant opportunity for the development of productive ventures focused on the preparation and commercialization of typical foods, which maintain high market acceptance and constant demand associated with social events, family celebrations, and daily consumption. In this context, the company Lechonería Donde Lucho was established in August 2020 as a productive unit dedicated to the manufacturing and commercialization of pork-based traditional dishes and complementary products through an initial business model based on direct orders from its production facility. In order to expand commercial coverage, improve product turnover, and strengthen its positioning in the local market, a physical sales point was opened on November 1, 2025, in Prado Verde – Ciudad Verde. This establishment was conceived as a direct sales channel to the final consumer, enabling the integration of a mixed business model that combines centralized production with retail commercialization, generating operational synergies and enhancing the company’s commercial performance. The purpose of this project is to evaluate the commercial and financial impact resulting from the implementation of the Prado Verde sales point through the development of market, technical, organizational, and financial studies that determine its contribution to business growth. Historical sales data, order records, and real operating costs were used to ensure the relevance and reliability of the analysis. The results show an increase in sales volume, greater customer acquisition, production optimization, and sustained profit generation, supporting the feasibility of the implemented expansion model. Consequently, the opening of the sales point represents an effective business strengthening strategy that contributes to brand consolidation and economic sustainability.