Plan de negocio para la fabricación y distribución de soportes personalizados para cascos de motocicleta en la ciudad de Bogotá

Abstract

This degree project consists of the development of a business plan for the manufacturing and commercialization of customized motorcycle helmet supports in the city of Bogotá. The value proposition is based on providing customers with a personalizable product that protects the most critical safety element for any rider: the helmet. Through a market study with a sample of 384 users, a clear business opportunity was identified, as 64% of motorcyclists own more than one helmet and demonstrate a high willingness to pay for accessories that guarantee both the safety of their protective gear and the aesthetic appeal of their living spaces. Furthermore, the technical study establishes a small-scale plant with three operators for the company’s initial stage, highlighting a maximum monthly production capacity of 230 units, considering the available direct labor and the process's critical path. Finally, a financial study was conducted, determining a total initial investment of $72,017,900, which is projected to be recovered in one year and five months. The break-even point is set at 135 units, meaning that current production capacity is sufficient to cover these requirements. It is important to highlight that the project achieved an Internal Rate of Return (IRR) of 40.04% and a positive Net Present Value (NPV), demonstrating the project's economic viability.