Plan de negocio para una plataforma social de alquiler de bienes y servicios dirigida a instituciones de educación superior (IES) de Bogotá

Abstract

The document exposes a business plan focused on the development of a digital social platform for the rental of goods and services between students of higher education institutions (IES) in Bogotá. It arises in response to the economic limitations of students and the absence of specialized platforms that integrate Marketplace and social network. The project is structured through methodologies such as Canvas and Race, addressing market analysis phases, business model design, technical development, legal validation and financial projection. A more cohesive university community is expected as a result, with efficient and safe access to resources through the collaborative economy. The platform incorporates key functions such as institutional verification, reputation system, safe payments and collaborative logistics, guaranteeing usability, Trust and operational sustainability.