Microempresa textil para la diversidad artística en Bogotá

Abstract

Zer0_control: LGBTIQ+ Entrepreneurship in Bogotá Zer0_control is a venture in Bogotá that creates specialized clothing for the LGBTIQ+ and non-binary community. It started in a small workshop in Ciudad Bolívar and is primarily promoted through Instagram, responding to a growing demand for clothing that reflects diverse identities. With an initial capital of $4,500,000, the brand aims to finance itself through product sales and cultural events. The good location of the workshop facilitates access and event organization, while the positive perception from customers and strong customer service are key strengths. However, competition, high production costs, and limited capital present significant challenges. Despite this, the growing acceptance of the LGBTIQ+ community offers opportunities to expand into the Anglo market and customize products. Adverse economic conditions and social stigmas are threats that could affect the business's viability. To mitigate these risks, Zer0_control should focus on differentiating itself through authentic proposals and personalization while reinforcing its commitment to inclusion. In summary, Zer0_control is well-positioned for growth and to generate a positive impact in its community.