Pasos para ofrecer el servicio de Trader de importación de luces LED desde China utilizando planeación estratégica

Abstract

The lighting market in Colombia has advanced by leaps and bounds in recent years, this hand in hand with globalization and the decrease in import procedures has opened many doors for warehouses and distributors since now they are not tied to what the big companies brands import and want to promote, now they are the ones who decide what they want to sell, increasing the sales and utility of their products; This scenario opens the doors for us to enter this business, serving as a bridge between the factories in China and the Colombian market. Of course, in order to be current and profitable in this business, we must always be up-to-date on new lighting trends, regulations customs and quality control by the state and most importantly, always looking for new customers since being a market with many participants, customers are always looking for new and better offers and loyalty is often subject to price which may be a game in which we should not participate.