El medio de comunicación independiente como generador de impacto social y construcción del lenguaje visual en Bogotá

Abstract

This project aims to consolidate La Nevera T.V S.A.S, a platform in the audiovisual sector created by artists from different areas (theater, music, audiovisual production, lighting, oral narration, dramaturgy) that, with use of digital channels and social networks such as YouTube, Instagram, Facebook and Twitter, promote the generation of artistic, political, and cultural content in the center of Bogotá city, with this, the creative projects of young people are made visible, also highlighting processes of creators from the LGBTI community, who are looking for ways to communicate and bring their artistic products to broader spheres. To this end, this project is thought of as a platform that supports the creation, and enables the exhibition and dissemination of content through small and medium-duration audiovisual products.