Plan de negocio para la producción y comercialización de tamales a base de avena en el barrio Villa del Río de la ciudad de Bogotá

Abstract

This undergraduate thesis aims to develop a business plan for the production and commercialization of oat-based tamales in the Villa del Río neighborhood, located in the Bosa district of Bogotá. The project arises as a response to the growing demand for healthy and functional foods that allow consumers to maintain balanced eating habits without giving up traditional Colombian cuisine. For the development of this study, a quantitative and descriptive methodological approach was applied, supported by primary information obtained through surveys and secondary data from institutional sources. Based on the market study, a population segment with a high willingness to purchase was identified, which made it possible to project demand and define a competitive pricing strategy. The technical study established the production process, machinery requirements, and production capacity, while the administrative study defined the organizational structure and the main risks of the project. Finally, the financial study evaluated the economic feasibility through cost analysis, revenue projections, break-even point, cash flow, Net Present Value (NPV), and Internal Rate of Return (IRR). The results indicate that the project is financially viable under the proposed base scenario, generating profits and positive cash flows. However, a significant sensitivity to sales volume and the growth of fixed costs was identified, highlighting the need for efficient management to ensure long-term sustainability.