Difusión de expresiones culturales periféricas en Bogota

Abstract

A digital communication proposal was built, called Surreal Plan, dedicated to cultural diffusion on Instagram and Facebook, and aimed at inhabitants between 18 and 34 years old from the towns in the south of Bogotá who reside in Kennedy, Ciudad Bolívar, Bosa and San Cristobal. This exercise was aimed at supporting the decentralization of the city's cultural media offering, with the diffusion of cultural expressions from peripheral areas of the capital as its axis. The content revolved around the activities, goods and services of artistic and social projects, as well as community initiatives and cultural meetings. All of the above understood as manifestations of Bogotá's cultural diversity.