Gamificación estratégica para el bienestar integral universitario y laboral

Abstract

In recent years, the transformations resulting from digitalization and the consolidation of hybrid work and study models have significantly altered the dynamics of interaction, participation, and well-being within organizations and educational institutions. The combination of in-person and virtual spaces has generated new opportunities in terms of flexibility and autonomy, but it has also highlighted challenges associated with sedentary lifestyles, social disconnection, increased technostress, and the difficulty of maintaining consistent wellness habits in technology-mediated environments. In this context, traditional wellness models, generally structured around in-person activities or isolated interventions, have proven limited in meeting the current needs of university and organizational communities. The need for strategies that promote voluntary participation, sustained adherence, and self-management of well-being necessitates the search for innovative approaches that ethically and structurally integrate motivational and technological elements. Gamification has emerged as a relevant alternative in various organizational and educational settings, enabling the application of motivational design principles aimed at positively influencing human behavior. However, its implementation in wellness programs requires an approach that prioritizes intrinsic motivation, the meaning of the experience, and the sustainability of habits, avoiding competitive or pressure dynamics that could be counterproductive to the participants' overall health. Based on this problem, this monograph aims to design a strategic gamification framework for promoting holistic well-being in hybrid contexts, from a sports administration and wellness management perspective. The work is developed using a qualitative, propositional approach, supported by document review, case study analysis, and theoretical validation based on academic literature, with the purpose of constructing a structured and conceptually sound proposal