Plan de negocios para un sistema de comercio estudiantil de artículos electrónicos para la Universidad Distrital Francisco José de Caldas

Abstract

The objective of the document is to present the business plan for the creation of an e-commerce platform to support the commercialization process. e-commerce platform that supports the commercialization process of second-hand electronic items called Unitech Market with operations centralized at the Universidad centralized in the Universidad Distrital Francisco José de Caldas in the city of Bogotá, Colombia. For the correct structuring of the business plan, a business model was created based on the canvas business model was created based on the canvas methodology, where the value proposition focused on making use of strategies to strategies to optimize the time and quality of the processes of purchase and sale of electronic material for university use. Of electronic material for university use. On the other hand, it is possible to evidence the PEYEA/DOFA analysis, which identifies and evaluates the strengths and positioning of the the proposal against other possible competitors, obtaining a high feasibility in its possible implementation from the point of view of the possible implementation from the point of view of financial and market analysis.