Informe final implementación de Scrum para el seguimiento del Plan de Mercadeo en American Sport Systems

Abstract

This in-depth project aims to implement the Scrum methodology for the monitoring and efficient management of the Marketing Plan at American Sport Systems, with the purpose of optimizing the coordination, prioritization, and execution of marketing activities. American Sport Systems faces the challenge of improving the implementation and monitoring of its Marketing Plan. It has been identified that the organization lacks a clear and efficient tracking system to monitor the progress of marketing activities, which has negatively impacted its execution. This study arises from the need to enhance the monitoring process by integrating agile methodologies.