La visibilización de la cultura gastronómica de sibaté a través del turismo

Abstract

This undergraduate thesis aims to highlight and strengthen the gastronomic culture of the municipality of Sibaté, Cundinamarca, through its relationship with tourism and audiovisual communication. Gastronomy is understood as an essential element of cultural identity, as it reflects the history, traditions, and social dynamics of a community. However, within a globalized context, these culinary traditions face the risk of being marginalized or transformed, making their preservation and dissemination increasingly necessary. From this perspective, gastronomic tourism is proposed as a strategy to promote the recognition of local cultural heritage, fostering the exchange of knowledge between residents and visitors while strengthening community identity. Within this framework, the creative project Sibaté: A Journey of Tradition and Flavor is developed, aiming to showcase the municipality’s identity through its history, culture, and especially its gastronomy. The project’s methodology is based on the use of audiovisual tools such as photography, video, and sound, leading to the creation of a physical gallery that documents and promotes traditional flavors, the stories of local chefs, and tourists’ experiences. As a result, a communicative product is achieved that offers an immersive and sensory experience, contributing to both the preservation of gastronomic heritage and the strengthening of local tourism. Finally, this work contributes to the fields of communication and journalism by demonstrating the potential of audiovisual media as tools for cultural promotion, memory construction, and community-based tourism development.