Proyecto de emprendimiento "Bezt Wear"

Abstract

This degree project consists of carrying out the business plan of the sportswear brand with a focus on athleisure and streetwear (Bezt Wear), to guide our efforts by creating products for this particular market, as well as the creation of personalized designs. This idea emerged as a business idea that was presented as a commercial activity in the marketing subject and continued its work focusing the products on a constantly growing market. The intention of the project is to offer a product with specific characteristics to the needs of consumers. The development of the work will focus on studying the aspects related to the viability of the project, through an analysis of the environment, market analysis, marketing plan, human resources plan and a financial plan. By putting this together, it will be possible to achieve a global image that is studied in depth to understand the position of the organization in the market corresponding to sports fashion, and in this way obtain all the possible information for its implementation with the economic incentive obtained as a benefit to business ideas as a contest by the Mosquera’s Mayor Office by virtue of the scope of our objectives.