Estudio de prefactibilidad para la implementación de un parque agrícola como modelo de negocio verde en área común de una propiedad horizontal

Abstract

The document presents a prefeasibility study for implementing an interactive agricultural park as a green business model within non-pedestrian common areas of a horizontal property, using Bogotá’s Plaza de las Américas Shopping Center as a case study. The project aims to revitalize underused spaces by integrating environmental sustainability, community participation, and commercial innovation. In addition to enhancing corporate image and attracting foot traffic, it is proposed as a strategy to supply organic food to food establishments and promote responsible property management practices. The study includes technical, financial, environmental, and market analyses to assess the project's operational viability and its impact on the perception of customers, tenants, and investors.