Plan de negocio para una plataforma de consultoría y desarrollo de software para MIPYMES en Bogotá

Abstract

This thesis project, in the entrepreneurship modality, proposes the development of a consulting and software development platform aimed at improving the technological infrastructure of MSMEs in Bogotá. Its objective is to offer solutions for automation, operational optimization, and digital transformation, tailored to the needs of each company. Based on market analysis and risk management, the project seeks to ensure its viability and sustainability, providing a modular approach that facilitates digitalization and the growth of small and medium-sized enterprises in a competitive environment.