Servicio de espacios publicitarios para la promoción de contenidos y actividades culturales de los Museos de Bogotá a través de una aplicación móvil

Abstract

This work presents a business plan for the creation of a company that consists of the offering of a service of advertising spaces that allows the promotion of contents and cultural activities of the museums of Bogota through a mobile application. This solution is under the development framework of the Orange economy, which has its knowledge base on creativity and intellectual property and has been booming since 2013 for Latin America as reported by the Inter-American Development Bank. The complete development of the business plan has five key areas: Marketing, Production and Quality Area, Organization and Management Area, Legal-Tax Area and Financial Area