Proyecto de construcción de identidad institucional a través de piezas audiovisuales en la Universidad Distrital Francisco José de Caldas

Abstract

The purpose of this document is to elucidate the work carried out during the academic-administrative internship with the Communications Office of the Instituto para la Pedagogía, la Paz y el Conflicto Urbano (IPAZUD) during the 2022-3 semester, as part of the communicative strategy "Yo Soy UD." This project aimed to explore the narratives surrounding university identity at the District University through the production of audiovisual interviews for the Institute's social media platforms. After organizing and prioritizing the information, it was possible to characterize some emotional, perceptual, and reflective narratives and evaluations. This work highlighted the institutional need to strengthen communication channels and create spaces for informed expression and open pluralistic debate.